Kuala Lumpur, 19 Feb 2019 – You can now be younger than your actual age simply by keeping fit and even better, get rewarded for it with Hong Leong Assurance’s (HLA) all-new HLA FiT.

HLA FiT is the first fitness app in Malaysia that comes with an integrated Biological Age Model1 , which empowers you to stay active and reward your healthy lifestyle. The more active you are, the younger your biological age, and the more exciting rewards you will earn, including premium discount vouchers.

The ground-breaking HLA FiT is tied to the HLA FiT CI, an insurance plan that incorporates an endto-end digitalised platform – from e-enrolment and e-contract right up to after-sales service for a seamless user experience.

HLA FiT CI has proved to be an instant hit with Malaysians as just within 10 days of launch, the insurance plan has surpassed the 1,000 policy mark. This shows that more Malaysians are inclined towards a fitter lifestyle and view this plan as a catalyst to stay active and get rewarded, while receiving adequate life protection.

To celebrate this achievement and to further encourage the public to stay active, HLA will be organising the HLA FiT Run on Sunday March 10 concurrently in 5 locations – Taman Botani Negara Shah Alam (Kuala Lumpur); Wisma Boon Siew, Upper Penang Road (Penang); Eco Botani City Sales Gallery (Johor Baru), Kampung Hulu Mosque (Melaka) and Tanjung Lipat Bandaraya Mosque (Kota Kinabalu). For more information on the HLA FiT Run, please visit https://www.ticket2u.com.my/sport

In addition, nationwide HLA Roadshows will be held in March at key market centres of Kuala Lumpur, Penang, Johor Bahru and Malacca to drive awareness of HLA FiT amongst the masses. Members of the public can take part in various exciting activities and find out more about HLA Fit CI during the roadshow. The HLA FiT CI plan is designed ideally for young working adults, and is extremely affordable without a high commitment. For just RM3.30 per day, they can enjoy up to RM1 Million in coverage and get protection against 10 major critical illnesses. Signing-up for the HLA FiT CI is easy as there are no medical check-ups required.

Kuala Lumpur, 2 April 2018 – Hong Leong Assurance (HLA) is proud to announce the launch of HLA Premier Millions, a protection plan with a seamless process of recovery from advanced cancer. Under the Advanced Cancer Care Rider, policyholders are entitled to an annual limit of USD 1 million/RM 4 million* worth of overseas medical treatment for advanced cancer, with the ability for multiple claims within the same year. It also features a lifetime limit of USD 2 million/RM 8 million* in overseas medical treatments for advanced cancer, which can be used in the event of relapse of cancer or occurrence of other types of cancer.

The Advanced Cancer Care Rider provides policyholders with a second medical opinion on their cancer diagnosis, after which they will choose from a world-leading medical centre of their choice from the United States, Europe, or Australia to seek treatment. Everything from initial diagnosis to planning for accommodation and travel, including administrative service for follow-up treatment, is handled by an appointed representative. By holding the hand of the patient through every step of treatment and taking care of the details along the way, this rider lets them focus on their recovery.

HLA Premier Millions doesn’t compromise on either personal or family coverage. Designed for those who want protection in the present and a legacy to leave behind, HLA Premier Millions is a regular premium investment-linked plan that offers worldleading medical treatment for advanced cancer along with protection for death, Total and Permanent Disability, Old Age Disablement, and accidental death.

For those who are looking for enhanced medical coverage, HLA MediShield II Rider offers all-round protection that covers room and board, hospitalisation fees, and outpatient expenses. By paying a little extra in premiums, policyholders can enjoy annual medical coverage that starts from RM2 million with no lifetime limit. As Malaysia’s leading local insurer, HLA drives innovative and value-added products to meet the evolving needs of consumers at different stages of their lives.

*Assumes a conversion rate of 1 USD to 4 MYR

Kuala Lumpur, 29 March 2019 – After garnering the Best Life Insurance Company – Malaysia award in 2017, Hong Leong Assurance (HLA) continued its winning streak in the international insurance arena by bagging the coveted title for the second consecutive time at the International Finance Insurance Awards 2018 recently.

The International Finance Insurance Awards identifies the best talents, leadership skills and product offerings of an insurer, and recognises the achievements of the people behind the organisation, who constantly strive to safeguard the best interest of customers.

“It’s a great honour for HLA to be recognised as the Best Life Insurance Company in Malaysia for the second time in a row,” said Loh Guat Lan, Group Managing Director and Chief Executive Officer of HLA.

“Best Life Insurance Company is what all insurers aspire to be. This award is a testament to HLA’s outstanding achievements over the years as a trendsetter in innovative solutions and delivering excellent service to our customers. I would like to thank our customers for their unwavering support, and our agency force, management and staff for their immense contribution in positioning HLA as the leading domestic insurer in the country today.”

This award adds to the numerous accolades HLA has received over the years, namely the Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance Insurance Asia in 2016, 2017 and 2018; the Best Life Insurance Company – Malaysia by the World Finance Global Insurance Awards 2017; and The Most Valuable Brand Award by The BrandLaureate BestBrands Awards 2016-2017.