Hong Leong Assurance Press

Hong Leong Assurance‘s Revolutionary HLA FiT

Hong Leong Assurance‘s Revolutionary Hong Leong Assurance FiT

Hong Leong Assurance‘s Revolutionary Hong Leong Assurance FiT

Kuala Lumpur, 19 Feb 2019 – You can now be younger than your actual age simply by keeping fit and even better, get rewarded for it with Hong Leong Assurance’s (HLA) all-new HLA FiT.


HLA FiT is the first fitness app in Malaysia that comes with an integrated Biological Age Model1 , which empowers you to stay active and reward your healthy lifestyle. The more active you are, the younger your biological age, and the more exciting rewards you will earn, including premium discount vouchers.


The ground-breaking HLA FiT is tied to the HLA FiT CI, an insurance plan that incorporates an endto-end digitalised platform – from e-enrolment and e-contract right up to after-sales service for a seamless user experience.


HLA FiT CI has proved to be an instant hit with Malaysians as just within 10 days of launch, the insurance plan has surpassed the 1,000 policy mark. This shows that more Malaysians are inclined towards a fitter lifestyle and view this plan as a catalyst to stay active and get rewarded, while receiving adequate life protection.


To celebrate this achievement and to further encourage the public to stay active, HLA will be organising the HLA FiT Run on Sunday March 10 concurrently in 5 locations – Taman Botani Negara Shah Alam (Kuala Lumpur); Wisma Boon Siew, Upper Penang Road (Penang); Eco Botani City Sales Gallery (Johor Baru), Kampung Hulu Mosque (Melaka) and Tanjung Lipat Bandaraya Mosque (Kota Kinabalu). For more information on the HLA FiT Run, please visit https://www.ticket2u.com.my/sport


In addition, nationwide HLA Roadshows will be held in March at key market centres of Kuala Lumpur, Penang, Johor Bahru and Malacca to drive awareness of HLA FiT amongst the masses. Members of the public can take part in various exciting activities and find out more about HLA Fit CI during the roadshow. The HLA FiT CI plan is designed ideally for young working adults, and is extremely affordable without a high commitment. For just RM3.30 per day, they can enjoy up to RM1 Million in coverage and get protection against 10 major critical illnesses. Signing-up for the HLA FiT CI is easy as there are no medical check-ups required.